Founded in the year 2000, PROLAB carries in its DNA a genuine concern with ethics, safety, quality and innovation within its pol icies, brands and products. Dreaming to become the favorite brand of the professional cosmetics industry, which combines hairdressers, styli sts and co lorists, PROLAB employs daily efforts on developing formulas that combine what is most modern and technological in the chemical sciences with the most trendy and current fads of the fashion world. PRO LAB Cosmetics is the first and only Brazilian cosmetic company with Halal certification and offer a wide range of hair treatments specialized in the different need of professionals worldwide. Present in 3 continents (Americas, Europe and Middle East) and in more than 20 countries, PROLAB Cosmetics is a synonym of quality, top-notch results and a global network of knowledge and development.

We are a family business dedicated to manufacturing and selling professional hair products since 1932. Profesional Cosmetics was born in Barcelona in 1982 with the aim to offer to the professional hairdresser hair quality products at a competitive price. Our formula, experience and constant effort has allowed us to evolve and keep growing every year reaching new countr ies. We are color specialists and our hair color cream Artecolor, available i n 110 colors that cover 100% of grey hair, is recognized worldwide for its excellence. Our technology and know-how allowed us to start producing private label and sell our products in bulk for local filling . We have more than 5.000 sqm dedicated to the research, development and manufacturing of hair products. Our facilities, recently renewed, are equipped with the last technology. In Profesional Cosmetics we have a clear objective: hair beauty.

Our company is a specialist in manufacturi ng cosmetics for third parties, in accordance with our clients' specific needs. This process includes research, development and production within an environment characterised by maximum confidence and confidentiality. Our key principle is excel lence as a guarantee and as a way of working. Our production processes follow the guidelines for good manufacturing practice (GMP) and we are audited by our most demanding clients. We have a highly qualified team and the latest, most up-to-date cosmetic technological capacity. This means we are able to offer a fast, economical, safe and trustworthy service. To us, every project is unique and has its own personality. We adapt to the market needs and use our own formulas, or those provided by the client. We ensure our clients can reach the best possible profitability, with maximum quality, and in the short timeframe as possible.

Private-label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands

Previa and pH brand were created with a specific aim: to satisfy those using our products. We are a young brand with a strong desire for growth. We believe in enhancing the quality of life and we are eager to be there for you, to feed your passion and to take care of your hair. Presumptuously, we consider ourselves to know you, and know what you need to use on your hair. Our products are a part of your everyday life, and somehow - in their own way - make a difference, make-it better. We want to become your favourite means of expression. We are seekers of beauty, lovers of authenticity, innovators and fans of nature. Our philosophy is in our motto: Your hair. Love it. Proudly produced in Italy, is a laboratory of research where hair science and art meet. Beauty in its absolute value inspiration