We have a range of our own private label brands in mass-market products and also work with many supplier brands. As distribution agents for multi-national partners such as Coca-Cola, Imperial Tobacco and Kelloggs among others, we continue to develop a complimentary portfolio of products to service The Gambia's FMCG needs.
Product Range:
Soft Drinks
Juices & Mineral water
Alcohol
Dry Food
Chilled & Frozen
Dairy
Confectionary
Personal Care
Household
Chemicals
Bicycles
Agents & Distributors For:
Brauerie Beck & Co. Ltd.
Coca Cola
J. Garcia Carrion
United Distillers
Rayner Burgess Ltd.
Kopcke Trading International
Golden Wonder
HRH International
Kelloggs
Henri Wintermans
Nestle
Tesco range of products
Johnson & Johnson Baby Products
Don Simon Juices & Wines
Cadbury's Confectionery
Nestlé Rowntree
Oman Insecticides (Tox) & Air Fresheners Co.
In 1982 the company shifts focus from supermarket retail to wholesale distribution. It imports and distributes Fast Moving Consumer Goods (FMCG) from the leading MNC's. Their customers include hotels, bars, restaurants, supermarkets, convenience stores as well as the general trade. They have their own fleet of vehicles that make deliveries. On a daily basis they are routed to the metropolitan areas in Greater Banjul as well as to the remote interior of the country.
The firm is a full-service providers of dry, chilled and frozen foods, beverages personal care and household goods.
Chellarams has witnessed incredible developments in the Gambia's cultural and political history and the company's long-term strategy for the country is grounded in its breadth of local experience and understanding.
Origins & History:
Kishinchand Chellaram (hence the KC initials in our company logo), the late Founder, started his business from a textile shop in Chennai (Madras) in 1916. With an expansion plan in place and the first overseas office set up in Yokohama in 1918, the next decade saw the Kishinchand Chellaram Group become one of the leading trading companies in West Africa with branches across four continents. In 1923 a Management team appointed by Shri Kishinchand Chellaram arrive and set up the group's first branch in Nigeria, West Africa, commencing with wholesale operations in textiles.
Over time, the company moved from retailing into wholesaling and manufacturing. The opening of Chellarams in The Gambia in 1958 was an important part of the Group's international expansion. It adopted the 3 umbrellas because in Africa chiefs often walked round with an umbrella.
Mr. Ram T. Chellaram, grandson of Kishinchand Chellaram who entered the business in 1960, was the flag-bearer of the company's legacy in The Gambia. It is now under the leadership of Mr. Nitin, Managing Director.
